This has been one of the craziest weeks in our platform's history as we were excited to launch our new platform... ShopperStream. Our team has already been gathering feedback from a few key clients about the new platform but we are looking forward to everyone getting time with the new experience and putting your feedback to action.
In the meantime, the engine keeps moving with development and our team is hard at work for our action items for the remainder of 2023.
Google has officially rolled out 'Seller Ratings' for organic mobile search listings in the United States. This long-anticipated feature, which has been in the testing phase for over two years, is a game-changer for eCommerce businesses. The Seller Ratings appear primarily on category pages and offer an aggregated score based on various factors, including Google Customer Reviews, aggregated performance metrics, and Shopping reviews for your domain.
For eCommerce sites, this new feature presents a golden opportunity to showcase their credibility and reliability directly in Google's search results. A high Seller Rating can serve as a powerful tool for attracting potential customers, offering them a quick snapshot of your business's reputation without requiring them to navigate away from the search page. This could lead to higher click-through rates and, ultimately, more conversions.
However, it's worth noting that Google Search Console currently doesn't offer a way to track these Seller Ratings separately in its Search Appearance filtering. This means businesses will need to find alternative ways to monitor the impact of this feature on their organic search performance. Despite this limitation, eCommerce sites should focus on maintaining high-quality service and actively encouraging customer reviews to make the most of this new feature.
Make sure to stay on top of your seller ratings presence. Utilizing Amplify inside of ShopperStream can make sure your entire presence is covered in search.
As the holiday season approaches, consumers are increasingly turning to online platforms to find the perfect gifts. Ratings, reviews, and User-Generated Content (UGC) serve as invaluable guides in this digital landscape. These elements not only build trust but also offer real-world insights into product quality and performance. In a season where every purchase counts, these resources are more crucial than ever. Make informed decisions this holiday season.
70 days until Black Friday!