This week at ResellerRatings, we focus on strategically placing customer reviews in email campaigns strategically along the customer journey to maximize their impact on potential customers. Whether you're new to email marketing or looking to improve your current campaigns, this post will help guide you on how to implement reviews into your email campaigns and turn your customers into true promoters.
Our dev team was back at it again this week, tackling issues and laying down the law with the 0s and 1s. Here are a few highlights from this week's maintenance release:
Fixed an issue with Loyalty/Coupons not being unlocked for some users
Fixed an issue where the "Outbound Emails" feature became sentient and not behaving
Fixed an issue where some Enterprise reports were still displaying the out of 10 score
Created a clear path for upgrade for our free tier users
Fixed an issue where some users were unable to update an existing inbound rule
Placing reviews at key points in the customer journey is a very important step into trust building for a wide variety of your customer base and especially those potential customers. With reviews strategically placed into the right emails in your customer's journey, you can reaffirm the purchase decision, which in turn will help turn that customer into a brand loyalist. Reinforce customer satisfaction: When customers receive positive reviews after their purchase, it reinforces their satisfaction with their purchase decision. This can lead to a sense of loyalty and a desire to continue doing business with your brand in the future.
Encourage repeat business: By reaffirming a customer's satisfaction with their purchase, you are also encouraging them to make repeat purchases. This is because they are more likely to trust your brand and feel confident in making future purchases.
Boost customer advocacy: Positive reviews can also encourage customers to become advocates for your brand. When customers are happy with their purchase and receive positive reviews, they are more likely to recommend your brand to others, leading to increased word-of-mouth marketing.
Improve brand reputation: Displaying positive reviews can help improve your brand reputation. When potential customers see positive reviews from satisfied customers, they are more likely to trust your brand and make a purchase.
Address negative feedback: In addition to displaying positive reviews, addressing any negative feedback can also be helpful in reaffirming a customer after their purchase. By acknowledging their concerns and addressing any issues, you can show that you value their feedback and are committed to improving their experience in the future.
With ResellerRatings email widgets, all clicks will link back to your ResellerRatings page where customers can read all of your reviews. Let us know today if you want to learn more about implementing email signature widgets from ResellerRatings.
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