Collecting customer feedback is crucial for businesses that want to understand how their products are perceived by their customers. In fact, according to a study conducted by Deloitte, 88% of consumers trust online reviews as much as personal recommendations and 86% of consumers read reviews before making a purchase decision (1). Therefore, gathering feedback through product review surveys is an essential tool for businesses to improve their products and increase customer satisfaction.
However, simply asking customers to provide an overall rating of a product may not provide enough information to help businesses understand how to improve their products. Gathering additional information through questions such as those listed above can provide a more comprehensive understanding of what customers like and dislike about a product, as well as how to improve it to meet their needs and expectations.
For example, asking customers how frequently they use the product can help businesses understand how important the product is to their customers and how frequently they need to replace it. This information can help businesses make decisions about how to market and price their products, as well as how to improve the product's durability or functionality to meet the needs of their customers.
Similarly, asking customers about the price of the product can help businesses understand how much value their customers place on the product and whether they perceive it to be priced appropriately. This information can help businesses make pricing decisions that are competitive and in line with their customers' expectations.
Overall, asking additional questions on a product review survey can help businesses understand their customers' needs and expectations, identify areas for improvement, and make informed decisions about product development, marketing, and pricing strategies. This information can help businesses increase customer satisfaction, improve customer retention rates, and ultimately, drive revenue growth.
In conclusion, product review surveys are an essential tool for businesses to gather feedback from their customers. By asking additional questions beyond an overall product rating, businesses can gain a deeper understanding of what their customers like and dislike about their products and how to improve them to meet their customers' needs and expectations. This information can help businesses make informed decisions about product development, marketing, and pricing strategies, ultimately leading to increased customer satisfaction and revenue growth.
(1) Deloitte, "The growing power of consumers", accessed March 23, 2023, https://www2.deloitte.com/us/en/insights/industry/retail-distribution/power-of-consumer-influence-consumer-review-sites.html