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DATE:
AUTHOR:
ResellerRatings Release Team
Product Reviews ResellerRatings.com Seller Ratings Integrations

Let's Talk About Timing Review Requests

DATE:
AUTHOR: ResellerRatings Release Team

As businesses strive to establish their online presence and attract more customers, online reviews have become a vital component of their success. According to a survey by BrightLocal, 91% of consumers between the ages of 18 and 34 trust online reviews as much as personal recommendations. Making sure the timing of your review requests lines up with the customer's "intention window" (when the customer is willing to leave a review) is one of the most important aspects of having a great conversion rate for your review requests.

There are two main types of review requests that businesses can send to their customers: seller rating and product review. A seller rating is a review of the overall experience the customer had while making a purchase, while a product review is a review of the product only. Both types of reviews are essential, as they help businesses understand their customers' experiences and identify areas where they can improve.

Sending a seller rating request at the correct time is crucial as it allows businesses to capture the customer's experience while it's still fresh in their minds. According to a survey by ReviewTrackers, 69% of consumers are more likely to leave a review if they're asked to do so. However, if businesses wait too long to send a review request, the customer may have forgotten about their experience or lost interest in leaving a review. Therefore, it's essential to send the seller rating request shortly after the customer has made a purchase.

On the other hand, sending a product review request at the correct time is equally important. According to a survey by PowerReviews, 70% of consumers are more likely to leave a review for a product if they're asked to do so. However, businesses must ensure they send the request at the right time, i.e., after the customer has had a chance to use the product. This will allow the customer to provide a detailed and accurate review of the product's features, quality, and usability.

It's worth noting that businesses should avoid sending review requests too frequently as it can irritate customers and harm their reputation. A survey by Podium found that 34% of customers found receiving too many review requests annoying. Therefore, businesses should ensure they strike a balance between sending review requests at the right time and not sending too many requests.

In conclusion, sending review requests to customers at the correct time is crucial for businesses to receive positive reviews and boost their reputation. It's essential to send both seller rating and product review requests, but businesses must ensure they send the requests at the right time to capture the customer's experience accurately. By doing so, businesses can identify areas for improvement, attract more customers, and establish a positive online presence.

How can ResellerRatings Help?

In our suite of automated review collection tools we have two offerings that can allow you to time up your review requests in a much more precise way.

  1. BCC - this collection method allows your to BCC ResellerRatings to any post transaction email in the customer journey. This allows you to tie the Seller Ratings request to the order confirmation email and tie the Product Review request to the delivery confirmation email. The great news about BCC is that is requires minimal development work to implement! Learn more about BCC here.

  2. Invite API - Similar to BCC, our Invite API allows you to trigger a review request to your customers based off of an API call to ResellerRatings. This API call can be tied to any post transaction event from your CRM or eCommerce software. To learn more about Invite API click here.

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