Incoming new Flag - Tarrifs

Tariffs are here and it's going to have unprecedented effects on e-commerce business, squarely out of control of most mom and pop locations.

We’ve always believed that ratings and reviews reflect more than just product experiences—they reflect the integrity, transparency, and resilience of a company as a whole.

As new tariffs and trade shifts take effect, we’re entering an unprecedented moment for global e-commerce. Companies may face rising costs, supply chain delays, or necessary product adjustments—none of which stem from a lack of care or effort. And yet, these changes can still echo loudly in customer feedback. We want to be clear about where we stand:Just as force majeure events are considered outside of contractual control, we believe reviews impacted by macroeconomic or geopolitical forces deserve nuance and context.

That’s why we’re working closely with our clients and their customers to:

• Treat tariff-related sentiment contextually with the rest of the review content if it's valid
• Flag reviews where global context is key and clearly out of a stores hand
• Help brands respond transparently and thoughtfully, reinforcing trust rather than eroding it

We look forward to feedback on the matter from businesses and shoppers alike.