Amplify - Why use Amplify?

Online reviews have become a crucial part of the decision-making process for consumers. In fact, businesses risk losing as many as 22% of customers when just one negative article is found by
users considering buying their product. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. Whether it's trying out a new restaurant or purchasing a product online, people often turn to online reviews to get a better understanding of the product or service they're considering. That's why it's essential for businesses to collect reviews on multiple different platforms, such as ResellerRatings, Trustpilot, Yelp, Google Business Profile, and others. Here's why.

• Reach a broader audience

Different review platforms attract different types of users, so by collecting reviews on multiple platforms, you can reach a broader audience. For example, Trustpilot may attract a more tech-savvy and younger audience, while Yelp may attract an older and more affluent audience. By having a presence on multiple platforms, you increase the likelihood that your business will be seen by potential customers from various backgrounds.

• Build credibility

When a business has a large number of positive reviews across multiple platforms, it can help build credibility and establish trust with potential customers. People are more likely to trust a business that has a consistent reputation across various platforms than one that only has reviews on a single platform.

• Improve search engine rankings

Reviews can also help improve a business's search engine rankings. Google, for example, uses customer reviews to determine a business's online reputation and its position in search results. By collecting reviews on multiple platforms, businesses can increase their online visibility and improve their search engine rankings. Appearing higher in search engine rankings - Online customer
reviews gain more weighting (6.47%) in organic local searches. What customers say in their reviews also mattered - ‘Negative Sentiment in Google Reviews’ is a negative ranking factor.

• Gain valuable insights

Reviews can provide valuable insights into what customers like and dislike about a business. By collecting reviews on multiple platforms, businesses can gain a better understanding of their strengths and weaknesses and identify areas for improvement. This feedback can be used to make operational changes that can lead to better customer experiences and higher customer satisfaction.